Crazy About Shopping and Social Networking

I am sure all of us love the company of friends when shopping. At the same time it’s crucial to make sure that we get the best deal, price and quality. We spend a huge amount of time researching products on the internet before we purchase them in the stores or on the web. But don’t you think that’s such an exasperating process? Well! You must try out the newest trend of ‘social shopping’, which serves you all this while giving you the benefit of ‘home-shopping’.

Social shopping has emerged as one of the latest trends of online shopping which has converged e-commerce with social networking. At the same time it has not forgone the advantages of traditional outdoor shopping. This trend is gaining momentum which is evident from the large number of social shopping sites available on the web. Unlike various retail sites, these sites focus on user-generated content. They allow users to write product reviews, recommend products, add them to their wish-lists and make price comparisons. Also, users are free to add photos and videos of their recommended products.

In a nutshell, social shopping websites allow word-of-mouth marketing at its best. They empower the customers or the users to rate the products according to their likings. So now instead of simply looking at your favorite shoes or t-shirts, you can actively participate by voting on the best style. Users who register with the services typically create their own pages to collect information they find on items. It is like bringing your friends on the web while you shop. The trend leaves the traditional web shopping way behind as it brings all kinds of products into one place. Also, it also wins over outdoor shopping as comparing prices can become highly convenient and are just one click away from you.

Consumers in social shopping are treated to a more transparent online shopping environment which gives them higher satisfaction. In case consumers are not delivered according to their expectations, their online user communities may expose, criticize and vent out their grievances. And this might create a negative feedback for the brand. Hence, the phenomenon forces companies to be truly honest and authentic.